How hologram technology is changing the future of the music industry
https://www.musictech.net/features/trends/hologram-technology-future-of-music-industry/
Course Readings: History of Recorded Music | Fall 2019
Course blog for Dr. Stan Renard's Fall 2019 History of Recorded Music course at UT San Antonio.
I actually disagree with this article in the ethics of making holograms of long since passed artists and musicians. While it is more of a novelty item, just the thought of parading a life like 3D image of a deceased person to preform a concert or other event is, quite frankly, disturbing and disrespectful. These proposed hologram shows also take away from current living artists by playing to the nostalgia of the music world. In my opinion, it is best to leave well enough alone; these old artists had their time and left their mark on the world but time moves on and so should we.
Here is more on the some of the controversy of hologram artists:
https://www.abc.net.au/news/2018-12-29/hologram-technology-letting-dead-musicians-tour-again/10600996
Hologram tech is definitely an interesting innovation. These holograms allow people to enjoy the live experience of their favorite artists who may no longer be with us. it is incredibly astounding to see just how far music and technology come despite whether someone’s opinion is to agree or disagree with the hologram tech. From a faint phonograph to an entire live concert from a forever remembered artist is an evolution in itself, allowing their music and legacy to live on even after they are gone.
https://www.youtube.com/watch?v=1pjZ98p9k3c
I think that hologram performances are insane! Not only do they allow people to enjoy performances from people that have passed on, but they depict how far technology has come! People have always imagined holographic people whether it be through television, telephones or even now, concerts, but I believe it was always a faraway ponder, like a “what if..” thought. It is beautiful to see many talented artists “re-perform” after they have passed on, to continue their legacy onward. Although, in my opinion, it is a little creepy ha ha. Here is more on holographic performances: https://www.fastcompany.com/90365452/hologram-concert-revolution-like-it-or-not-meet-company-touring-whitney-houston-buddy-holly
Hologram technology is a truly divisive innovation. On one hand, it allows concert-goers to see their favorite deceased artists perform for them, yet it doesn’t always equate to the feeling of watching a “live” concert. The thrill of being able to interact with your favorite artists is what attracts people to live concerts, but hologram technology has done an admirable job of making concert feel very real.
Below is an article explaining why holographic concerts shouldn’t be made:
https://www.34st.com/article/2019/04/hologram-tour-rock-and-roll-dream-buddy-holly-roy-orbison-amy-winehouse
Hologram technology allows for people to experience a concert of someone who is no longer alive. While many people seem to divided on the ethics issue of this, there is no denying how incredible the technology has evolved to accomplish this. The fact that this can even be done is an amazing feat. This article attached is about the up-and-coming Hologram Industry.
https://www.rollingstone.com/music/music-features/hologram-tours-roy-orbison-frank-zappa-whitney-houston-873399/
Hologram technology is a chance to help honor past music legends. This definitely has potential to be a profitable feature in the industry. People would get to experience seeing artists perform who they otherwise would’ve never seen live. It’s used as a tool for creating a whole concert experience as a whole. The technology does have limits, but the idea is to create a scripted show for the audience. I think this technology will be excellent at helping capture the nostalgia people have in shades for their favorite musicians.
I think it is crazy to see how far music and technology has come. With hologram technology we are able to see our favorite artists right in front of us. This ability hologram technology has to give someone a concert like experience of their favorite artists, even if they have passed, is honestly so cool but I bet it is extremely expensive. Included is an article about 10 examples of real world hologram technology.
https://interestingengineering.com/10-best-real-world-applications-of-hologram-technology
Throughout the years we have used holograms to use in place of artists, but it’s not them. These holograms are disrespectful towards the artist it looks like, and record labels profit off this. Holograms are commonly used to be in place of decesed performers and these people have no say. We should think about what these people would’ve wanted if they had a choose.
https://www.billboard.com/articles/columns/pop/7717042/musical-holograms-history-dead
I believe the introduction of hologram based concerts can be a positive and negative. On one hand, you get to see a likeness of perhaps one of your favorite deceased artists perform in concert. On the other hand, you get a shill of a concert performance that is not different than listening to music digitally. You have to likely pay more, to not even see a live performance. It’s a little outrageous, to charge the same price or more for much less content. Paying for a live performance, you should see a live performance by an artist, not a hologram playing the mp3 file. I’m not totally opposed to the idea, but the hologram should be used as a supportive feature to an actual performance.
Below, you’ll find an article describing the holograms in music even more.
https://www.billboard.com/articles/columns/pop/7717042/musical-holograms-history-dead
Holographic performances are pretty crazy. I have mixed emotions on if they are ethical though. because yes they offer us to experience a performance from an artist we loved but they are also dead so in a way its kind of creepy and unethical. Tupak received a lot of support after Snoop Dog and Dr. Dre brought his hologram to the Coachella stage in 2012. His past albums received a lot of purchases and his fame rose to new heights. I didn’t even know about hologram performances let alone Tupak’s performance until reading this article so i was very intrigued to watch the concert so here’s a link from Coachella. https://www.youtube.com/watch?v=RC936uRi36k
I personally think holographic technology is a little extreme. I understand it’s cool to see your favorite deceased artists like I would love to see mac miller but thats just taking it a little too far in my opinion. It’s amazing how technology is advancing enough to do that though. but honestly it’s just another way for labels to get money. I understand the hustle, but have some respect. let these artists rest. they are DEAD. let them be dead. point blank period.
Here’s an article with more information over holographic technology in the music industry:
https://www.abc.net.au/news/2018-12-29/hologram-technology-letting-dead-musicians-tour-again/10600996
While this idea is fascinating, and would expose many people to music form artist that may have died before their time, I fear that the greed of the music industry would take over. The families of those past artists may have concerns with the record labels, and engineering companies potentially exploiting their loved ones. Those artists without any family to speak up for them after they have died, will become a money making pawn for record labels who gained their star once again. If this becomes a worldwide phenomena, it must be carefully monitored, and royalties must be fairly distributed the the loved ones of the artists, along with gaining permission to use their image.
Here’s an article from the Rolling Stone detailing how artists can be exploited by record labels:
http://www.mixdownmag.com.au/musicology-history-music-streaming
On first thought hologram concerts seem really cool and as a good way for people to see their favorite artist who has passed. However upon further research it is a little more controversial, it can be seen as unethical because it can be seen as a way to exploit a dead artist for revenue. I still think that the idea is very interesting and I am interested to see how this technology develops in the future. Here is an article that talks more on what this tech can mean for the future of concerts.
https://concertcrap.com/2019/06/07/what-do-hologram-performances-mean-for-the-future-of-music-concerts/
And technology has developed again in holograms. I realize there will be some people who will pay to see these holographic musicians, but will it be the same? I would be interested in seeing how it unfolds and what musicians will be out there to be seen. I wouldn’t mind seeing some of the older musicians back in the day that I hear my parents talk about and how good these artists are, but I wonder if this is not just another way for music labels to make money??? I am quite sure it will be very popular but at whose expense? I will definitely watch this on the horizon as it starts to develop as I am interested in it.
https://www.theguardian.com/music/2019/may/25/virtual-reality-music-stars-stage-holograms-whitney-houston-jeff-wayne
This idea is very interesting and could be really cool for people to experience the artist live, because they weren’t born when that artist was around. But some people don’t like this technology to be used for this reason. They think that it is disrespectful or disturbing, in a way. Nevertheless, some people just want to experience music that they haven’t been able to experience before. https://www.fastcompany.com/90365452/hologram-concert-revolution-like-it-or-not-meet-company-touring-whitney-houston-buddy-holly
This holographic technology is extremely fascinating. I find it amazing how these artists who have passed on can continue their legacy by having these holographic performances. I definitely feel that these performances should be discussed by the families of the deceased artist before actually happening out of respect. Personally, I would like to see holographic phone calls in the future.
If you’d like to to learn more about holographic technology, here’s a YouTube video https://youtu.be/IuNj_rqx04o
I think hologram technology is definitely innovative and impressive to bring into the new age. Although I can see there being crazy reactions to seeing late artists on stage, I don’t think we should utilize the tech for that purpose. Like people said we should leave those that are deceased alone. I feel that would be better used in artist’s performances that are still alive to emphasize their live performances on tours.
https://www.abc.net.au/news/2018-12-29/hologram-technology-letting-dead-musicians-tour-again/10600996
This article is completely insane lol , its completly expected in this era of life. Everything revolves around technology. But to be honest i think that its very weird to have someone whos died years ago or even who have died recently be a holographic performance because although people loved their music its a bit weird. But i can see why some people would agree to keep their voices and faces alive.
https://hypervsn.com/blog/hologram-technology-change-business-in-2019.html
abovee is an article showing the new many technologies that have been made in 2019
Even though holograms are the new in technology and look cool to many, I believe that it should only be restricted to designs and not tributes to artists. Fans of deceased artists should just have to remember their legacy instead of devices having to repeat that they are no longer there, kind of like Selena Quintanilla (and other artists) or other tribute movies and shows that keep getting made. Let them be actually put to rest, the only things that can continue their journey in fame should only have to be their music because that is what they intended to allow to live forever. In this link below, is a video of Prince fans’s opinions in why they do not like that Justin Timberlake featured a hologram of Prince in his showcase.
https://youtu.be/Dqg9tikO2YQ
The technology required to recreated artists who have passed is definitely astounding and a feat no one was truly ready for. It’s a testament to how far we’ve come as a society. However, the moral and ethical issues that become present with the inception of a concept like this are so much more important than whatever scheme those who profit off of this type of exposure are thriving in. The article attached goes more in depth into the logistical and real problems with this type of technology.
https://www.abc.net.au/news/2018-12-29/hologram-technology-letting-dead-musicians-tour-again/10600996
I am all for hologram technology. I think its a way to live through iconic artists who passed away at such a young age. For instance, I would love to see Nirvana live and knowing that I’ll never be able to experience that is devastating. I know a hologram of Kurt Cobain is nothing like his actual presence but at least its close. Check out people’s opinions on hologram technology in the link below. https://www.washingtonpost.com/magazine/2019/10/30/dead-musicians-are-taking-stage-again-hologram-form-is-this-kind-encore-we-really-want/?arc404=true
Holograms of the dead in live performance are part of a much broader controversy in using a person’s presence and character in media after they have passed away. We can witness actors in movies filmed more than 80 years ago, their performances recorded for viewing long after their deaths (this is closely related to portraits and art/photos depicting persons in general). This style extends to digital games, where a charcter performed by an actor rendered in virtual reality can be controlled and manipulated regardless of that actor’s mortality. Some of these characters are fictional, created by the actor’s truthful lie (it should be noted that a musician’s performance is also a kind of character, not really their self) but some are accurate depictions of real persons, historical and contemporary. In truth, we have been simulating the dead for decades, as historical figures of all sorts have been made virtual for our entertainment. The novelty lies in knowing they are not real.
Acting has, for centuries, been about representing with body and voice characters fictional and historical. As time has gone on, we have been able to recreate figures of the past with greater accuracy through costumes, cosmetics, and records of voice and mannerisms. In many cases, actors are praised for their incredibly accurate depictions, in appearance and character, to the point of giving a truly authentic performance. We move into agreeably strange territory where, as in the case of Carrie Fisher and Peter Cushing in “Rogue One”, and Bruce Lee and Audrey Hepburn in advertisements, actors are simulated with CG technology to perform in roles they previously played or as recognizable figures to sell a product.
A constant theme of all the previous examples is that the audience knows the person being simulated is not actually there, it is a fact that they are not being truly deceived, but fantastically deceived in that way all performances tell a lie which is also true. These holograms are also true lies. They are intoxicatingly incredible recreations of people now dead, but no one who arrives at the concert leaves believing they actually witnessed a miracle or had been before under a great delusion. As we build ever closer to ideal recreations, they will be used unethically in Deepfake videos (famously used in hoaxes, fraud, and revenge porn), but hologram performances for audience that wants to relax in the fantasy of seeing an artist again are no harm to anyone.
https://www.theguardian.com/culture/2015/apr/10/bruce-lee-audrey-hepburn-ethics-digital-necromancy
https://www.theplayground.co.uk/the-ethics-of-holograms-celebrating-a-legacy-vs-exploiting-the-dead/
This article was just crazy. Seeing Tupac’s hologram performing at Coachella was really interesting. Personally I would not pay for a hologram concert. However, if a band or other musical artist used a hologram to replace a dead member as part of the show that might be ok. Similar to how Dr. Dre brought the Tupac hologram to supplement his performance line up.
https://youtu.be/TGbrFmPBV0Y
Hologram technology is something that we have only dreamed about. Nobody envisioned it becoming a part of our lives, but rather as a distant dream. The magnificent aspect concerning holograms is the fact that they allow the dead to be brought ‘alive’. Although many criticize the advantages of performer holograms one cannot deny that the realistic and nostalgic feeling that will accompany the performance and be beneficial to everyone. Lastly, I think that a lot of people forget how difficult it is to produce holograms. There is so much more to it than just shining an old video onto the stage. The brilliance behind this technology such as creating the presence of a legendary artist through old pictures, sounds tracks, and a look-alike is present today and should be utilized in every manner possible.
Below is the link to my article on how hologram projection works:
https://hypervsn.com/blog/How-Does-Holographic-Projection-Work.html
Reading this article gave me mixed feelings. On one hand, it’s amazing that there has been this much precise work and research done to create holograms of deceased artists. It’s incredible to see Tupac’s hologram, how it was very close to having Tupac himself performing on stage, and how far the technology has come since then. And it’s great that these holograms are created with good intentions, like to give fans a chance to see their artists perform again, or to raise money for a good cause, such as the Amy Winehouse hologram tour ticket sales going to the Amy Winehouse Foundation. But I personally think it’s a little creepy. I understand the reasons behind the creation of holograms, but I think it’s better to let these artists who have passed on rest, and keep their memory alive in ways such as tributes and just listening to the music they left behind. Besides, nothing will ever compare to actually being in the presence of an artist and the feelings and emotions that come with it.
https://www.billboard.com/articles/columns/the-juice/494288/opinion-the-problem-with-the-tupac-hologram
Hologram technology is the future of the music industry, for the past and the present. The ability to watch past musicians through this technology is wonderful in every way. With this technology only advancing i cant wait for the future where we have holograms in our own houses.
This is for some more info on holograms.
https://www.washingtonpost.com/magazine/2019/10/30/dead-musicians-are-taking-stage-again-hologram-form-is-this-kind-encore-we-really-want/?arc404=true
Honestly, I’m not to sure how to feel about this article. In one perspective I think holograms are pretty cool and shows how far tech is evolving; but then i think it’s different when the holograms are of dead artists. I get that it can make people happy by seeing an artist they missed or never had the chance to see but at the same time I feel like it’s kinda disrespectful. Here’s an article that talks about the future of hologram tech.
https://www.nasdaq.com/articles/what-can-we-expect-hologram-technology-future-2018-07-17
In my opinion, this article was very interesting to read. It’s very cool to see how technology has advanced, in which it can portray a realistic image of a person that has passed away. In the article, I found it fascinating how a hologram technology projected such a realistic image of Tupac. I think this is tremendous for the future of the music industry since it can create the feeling of watching an artist that has passed away performance. For instance, during the 2014 Billboard Music Awards, a hologram of Michael Jackson was used in one of the performances. As I said above, the hologram technology used to create this performance was very realistic and made you feel like he was actually performing in front of your eyes. Here is a link to his performances: https://www.youtube.com/watch?v=jDRTghGZ7XU
Ironically, the use of holograms has become a widely contested topic among concert attendees and coordinators of said events. Many believe, as a majority of the comments before me have attested to, the use of holograms to parade deceased artists around stage is a blatant defamation of character and an otherwise disrespectful act. And, I would agree, many artists who have been turned into holograms share something in common, aside from the Gorillaz, they have all died from some sort of tragic way either from murder or some sort of overdose. The first example of the use of holograms for performance came when Tupac Shakur, the late rapper who was shot to death in 1994/5 was brought before Coachella, disrespectful to say the least, this is exploiting a character who passed away for riches and fame, it makes it look like they are trying to make these artists martyrs.
From the 27 club and the grave, to rocking on stage, here is why no industry is weirder than holo-city.
https://www.vox.com/the-goods/2018/10/23/18010274/amy-winehouse-hologram-tour-controversy-technology
I found this article to be a very interesting read. The progression of technology is so interesting, especially knowing that you can be able to see your favorite artist perform whether they are deceased or not. The future of the music industry is advancing even more with the hologram technology. It allows individuals to enjoy the music that they loved before and allow the younger generations to get to experience the performance of musicians that have passed. If you would like to read more about the rise of the hologram performances look at the article below.
https://www.washingtonpost.com/magazine/2019/10/30/dead-musicians-are-taking-stage-again-hologram-form-is-this-kind-encore-we-really-want/?arc404=true
Holograms in the music industry are relatively new and is still unclear how they will shape the way we consume music entertainment. At first glance it may seem mesmerizing, but they may come with an unprecedented downside. One main argument against holograms deals with the autonomy an artist will have. To use a hologram of an artist will result in the loss of control from the artist. In addition, once a artist dies, is it in bad taste to keep them “alive” even after they are gone? These sort of questions will arise as holograms become more popular.
For more information please see the link below:
https://i-d.vice.com/en_uk/article/wjkjvw/what-do-holographic-popstars-mean-for-the-music-industry
Due to the incredible evolution modern technology is going through, it only seemed inevitable for consumers to pay money to see concerts of holographic versions of their favorite artists. Holographic performers have been around for a while but their popularity exploded near the year of 2007. The most famous of these musicians is the Japanese pop star Hatsune Miku, who is indeed a hologram with bright blue eyes and neon blue pigtails. Although she is not a human performer, Hatsune Miku has opened for Lady Gaga on tour and recorded a remix of the song “Happy” with Pharrell Williams. The following link takes you to an article about Hatsune Miku and her further accomplishments in the music industry.
https://www.wmagazine.com/story/hatsune-miku-crypton-future
The question is asked “And is there something that could be construed as disrespectful in treating dead artists in this way?” but truthfully when have you heard about a artist who didn’t want their legacy to live on, and what better way than holograms of their performances. For teenagers and millennials who have a old soul and enjoy music from past artist and never got the chance to see them up close and personal, AI and holographic pictures will allow them to do so. This could be a major money maker for the music industry, because people would pay great amounts of money to see their past favorites “live” again.
Here’s a brief history of the creation of holography:
http://www.displayhologram.co.uk/the-hologram/history-of-holography/
From the outside, holograms and the music industry seems like an odd pair but when you think about the possibilities with the two you can see how it can provide a lot of new experiences for people. However, when the technology is used to have concerts and acts for deceased artists I believe it is wrong. It just feels completely wrong to use a person’s life to make money. Even if the money earned from the performances benefited the artists family I still believe it would be preferred that they rest in peace. However, for artist that are alive that could give fans who cant afford up close seats a personal hologram show than I believe that is the future of entertainment.
https://www.abc.net.au/news/2018-12-29/hologram-technology-letting-dead-musicians-tour-again/10600996
The hologram technology has changed the future of the music industry. Holograms of humans are created by first scanning the actor’s face or a sculpted maquette of a person. If the person is dead then the creator must use old pictures as references and use similar shapes to design the likeness of the certain person the creator wants to create. Tupac was created for a performance and this created questions upon whether or not creating holograms are morally right to create.
The link below additionally provides how holograms are created.https://www.apollojourney.com/hologram-design/
Holograms are a very interesting thing to me. I think that it would be very cool for artists who have already passed on and for bands like the Beatles or Queen but at the same time I also think it would be kind of creepy. I mean it’s amazing that we have technology that can basically make it look like that person is standing right there on stage but at the same time it is very weird to think of seeing someone standing and singing who has already passed away. Another thing I would not like is if holograms became something artists do normally rather than only when absolutely needed. Because who wants to see a concert with a hologram of Maroon five and not the actual band? My hopes are that this would only be used for events much like Coachella if artists can’t make it or if an artist can’t make it on stage for a concert for some reason.
Below I have attached a clip from Roy Orbinson’s hologram concert.
https://youtu.be/wvFmN85aQWc
This article really interested me. It’s crazy how fast technology is changing today’s society. I personally found it so cool how the hologram is allowing the fans to enjoy their favorite artists live in concert after some have unfortunately passed on. For example, the whole Tupac hologram at Coachella was such a new thing for people to be doing. Everyone at the event was going crazy because the holograms look insanely realistic. Here is a new youtube music video of Jenni Rivera, who unfortunately passed away in December of 2012, performing her song via hologram.
https://www.youtube.com/watch?v=tq9mgTRQM8k
This article shows hologram technology and how it has been used in the music industry. Tupac and Michael Jackson were both replicated as a hologram to perform at a concert. This is very interesting to me as it attempts to keep legends of music history performing even after their death. I remember seeing these two performances and it was so close to looking like the real thing. Holograms are an amazing technological feat, though I can see it being in bad taste to try to profit off of someones work after their death. However, people are continuing to produce them.
Here is an article speaking more on holograms in the modern music industry.
https://www.theguardian.com/music/2019/may/25/virtual-reality-music-stars-stage-holograms-whitney-houston-jeff-wayne
Through the recent decade, we as humans have started using holograms in a wide range of matters. One in particular is hologramming artists. I think these holograms are cool in a sense of seeing something new. Whether we like it or not its the future. Some might say that its disrespectful towards the artist. For example, Tupac at Coachella. They used his hologram and someone other than him profited from it. Its not all the way right in some cases, but in some its cool.
https://van.physics.illinois.edu/qa/listing.php?id=1926&t=how-holograms-are-made
It is really spectacular the fact that we can bring music legends back to life. I believe this is one of the most wonderful creation done thus far in tech. Of course there is a lot more to be done and large sums of money to be spent but this seems like a solid foundation to begin a whole new genre in the music industry.
here is a more recent article with an even higher quality than we have seen previous https://www.washingtonpost.com/magazine/2019/10/30/dead-musicians-are-taking-stage-again-hologram-form-is-this-kind-encore-we-really-want/?arc404=true
Hologram technology is definitely changing the music industry. Artists who have passed are able to continue on their legacy and still have an impact on their audiences even after their passing. This technology is going to be able to improve in the future and is going to be available to different platforms. Concerts are going to be held in memory of our favorite artists and that really excites me but at the same time kind of scary how far this technology can go. I provided a video of my favorite hologram performance by Freddie Mercury.
https://www.youtube.com/watch?v=MIK4n3TbQQ0
It’s crazy to think that the ‘Pepper’s Ghost’ technique has been around since the 1860s. Although it’s not considered a hologram it still paved the way for newer visual effects. The article mentioned the issue of believability and quality of the hologram as well as tours containing holograms overshadowing smaller artists enabling them to get the stage-time and fan base they deserve. I agree with both of these points as well as the fact that these deceased artists did not give explicit consent to be viewed in this form. It’s a tricky situation made even harder by fights between AI companies, as is seen by the Michael Jackson kerfuffle.
https://www.billboard.com/articles/news/7263758/michael-jackson-hologram-dispute-settled
Holograms are truly a cutting-edge invention. Not only is it an awesome invention that has been slowing integrating into concerts and music festivals, but the innovation behind this awesome creation is a game changer for the music business in terms of spectacle. Not only do holograms put a great show during a concert, but my favorite part are the inclusions of holograms in concerts like having people who are physically not there appear on stage. More in specific, when they show a legendary artist on the hologram is truly amazing. My all-time favorite was the hologram for Freddie Mercury during the Queen concert at the Olympics. Fans of Queen who weren’t alive to see Mercury sing live before his death were able to get a taste of watching him on the hologram and get a taste of his iconic performance. For reasons like these are why I greatly approve of using holograms during concerts to help provide an awesome performance.
Here is a great article that helps the argument on how spectacular a concert is when holograms bring iconic dead musicians back on stage.
https://www.washingtonpost.com/magazine/2019/10/30/dead-musicians-are-taking-stage-again-hologram-form-is-this-kind-encore-we-really-want/?arc404=true
I don’t fundamentally disagree or agree with making musicians that are unfortunately passed away into holograms. On one hand, i feel that bringing back these holograms to “perform in concerts” is a very lucrative way for these record labels and corporations to make money off of a person that is not living anymore. On the other, maybe making these artists holographically in concerts may influence younger generations to check their music out
Link:
https://www.fastcompany.com/90365452/hologram-concert-revolution-like-it-or-not-meet-company-touring-whitney-houston-buddy-holly
After reading the amazing article I was really interested in the way holograms are made. It’s so cool how people are able to make a hologram look such as a real person and get all of their characteristics. The first hologram performance I saw was on an award show. It was Micheal Jackson performing his new album that came out right after he passed away. I was in shock when he was performing his iconic dance movies and dancing with the other real dancers. It looked so real and amazing! On the other hand, I do think its a little disbursing because people are remaking these artists after they have passed away. I feel like they are taking something so personal, like someone’s body, and just putting it out there to make money. In the end, there should be some rules or guidelines over the hologram performances. I linked the Micheal Jackson video I watched that amazed me!
https://www.youtube.com/watch?v=jDRTghGZ7XU
To be completely honest the idea of a hologram in my opinion bring back my childhood fear of ‘Smart House’ the Disney Channel movie. I’m sure the holographic projection of a famous artist it very cool, but wouldn’t it create a new door to building the perfect artist. I mean what if the music industry takes holograms to a whole new level. It really just a thought.
feel free to check out this link i provided on a hologram performance;
https://youtu.be/TGbrFmPBV0Y
The Hologram is definitely a different way to enjoy watching an artist you love. I personally wouldn’t spend the money to see an artist perform through a hologram because to me it is like watching a youtube video. You don’t get the same experience you would if the artist was actually there live and performing. I do believe that it will be heavy utilized in the future but like I said personally I don’t think I will be a big fan.
Here is a link to learn a little bit more about the hologram and how it is used in the music industry:
https://www.billboard.com/articles/columns/pop/7717042/musical-holograms-history-dead
Honestly I find the technology of holograms fascinating, but the use of them somewhat creepy… The reason concerts are so special is because you get a live version of your favorite artist- yes there may be vocal mistakes or notes off key, but they’re there doing what they love in person, they’re not just a piece of technology… Music has been loved for years, along with live performances, why are we trying to replace that with this? Perfection? I don’t want it. Of course I would love to see Prince, but I wasn’t born in the right time so I’m not gonna pay for a hologram, that’s what makes it so special, stop taking that away.
Holograms are weird. I personally don’t believe holograms will be the next wave for the industry just yet. VR is actually way easier to accomplish with a near same effect. The first I ever heard of a hologram was that tupac hologram they tried doing. I would suggest everyone try a concert VR someday to see that effect a 360 camera could have on the industry. Imagine going to see your favorite artists in the comfort of your own living room.
https://www.youtube.com/watch?v=FWfMXyp7Xe8
Hologram technology is something we have always talked about for a long time now. Some places like Disney have even perfected the technology in their rides. I believe that this piece of technology used to watch artists will be a different experience because even when they die we would have the technology to bring back their presence! I have attached an article below about holograms.
https://www.livescience.com/34652-hologram.html
Hologram technology is very interesting. It is able to bring back people you would’ve thought you’d never see again in a new way. I know Disney does this for the Rock’n Rollercoaster. They have a hologram of Aerosmith. You can see it before boarding the ride. They are in a recording studio making music. Personally, it is pretty cool to see.
https://disney.fandom.com/wiki/Rock_%27n%27_Roller_Coaster_Starring_Aerosmith
The idea is just astonishing. The fact we can create a hologram to look surreal as if there is somebody on stage, is remarkable. Technology has came such a long way in our lifetime, and who knows how much more technology will advance. It will be exciting to watch it unfold.
By definition a Hologram is a three dimensional image formed by the interference of light beams from a laser or light source. Concerts are now taking place with dead artists that are being portrayed a hologram during the performance. Teams had to recreate Tupac for the 2012 Coachella performance. The team had to scan over thousands of images and do body scans of other people to create the hologram. It took lots of man hours and attention to detail. AI has a significant role in how life like the hologram performers can become. Many people were ethically thinking if a hologram should represent the now late artists. The companies behind it want people to know that it has the right intentions and wants people to be able to relive their performances, or for some the first time seeing them. The companies behind the holograms want people to understand the cool concepts that were created to make the holograms possible.
I’m not sure where I stand in the hologram technology used to revive musicians. The hologram is an amazing piece of technology that will provide fans around the world with the opportunity to see a deceased artists. While I wish that I was alive to see an old band or musician, I would not want to revive them. I don’t think hologram technology can also provide the interaction and emotional connection to the fans/crowd. However, I do think it can bring closure to those long supporting fans. Hologram technology could also help share the music that was once forgotten.
Here’s some more information on the concert revolution using holograms:
https://www.fastcompany.com/90365452/hologram-concert-revolution-like-it-or-not-meet-company-touring-whitney-houston-buddy-holly
I think that hologram technology is incredible, but I do not think it should be used to “revive” musicians. The problem with this could be that whoever puts on this concert could be profiting off of someone whos has passed away. here’s a link to an article explaining how it could cause legal problems.
https://www.abc.net.au/news/2018-12-29/hologram-technology-letting-dead-musicians-tour-again/10600996
I feel like the author of his article didn’t put in enough research into what is being done with the technologies of holograms and AR and VR as a means to showcase music content or expansion of artist creativity regarding their music. Everything mentioned in this article about the recent uses of hologram technology is very surface level. The hologram performances of 2pac and Frank Zappa and Roy Orbison aren’t very new ideas or groundbreaking to what has and can be done with current technology. For instance the article could have done more research on artists such as Childish Gambino and Grimez who have used hologram, VR and AR technology to create worlds related to their albums and also their brands. Such as the event held by Donald Glover titled “Pharos” which took place in Joshua Tree in september of 2016 and in New Zealand in November of 2018. This event used holographic technology to enhance the concert experience and performance from Childish Gambino but also innovated on the places where these holograms could be placed. This event was a no cell phone event but from some leaked video and also pre-production behind the scenes footage we are able to see that the concert had holograms scaling the walls and being projected throughout the domes that the performances were held in. Also VR and AR were used throughout the event to give insight into new music, products and also the story (ARG) behind childish gambino’s albums. This would have been very informational to include into this article to showcase what can or cannot be done with these technologies as of now.
Here are some videos from the pharos event.
https://www.youtube.com/watch?v=DTAW0i7NSoo
https://vimeo.com/209111507
https://www.youtube.com/watch?v=coWcTgU5PZ4
https://www.youtube.com/watch?v=FCfL4eknWCo
Hologram technology whether ethical or not is bound to become the next step in consuming music. It gives the viewer a much more personal experience and people who never got to see their favorite artist live can do so with holograms. Hologram technology is may be unethical in some ways such as using it for dead artists but it an also touch the lives of viewers in ways music has never done before.
https://www.washingtonpost.com/magazine/2019/10/30/dead-musicians-are-taking-stage-again-hologram-form-is-this-kind-encore-we-really-want/?arc404=true
It seems like holographic performances are just a push from the tech industry to gain another source of revenue. As the article shows, only specific performers are being “brought back” and created as holograms, so the idea that the technology-aided nostalgia could detract from “discovering new talent” doesn’t have much merit. In fact, the new talent of today could easily become a classic like Amy Winehouse and be recreated via hologram to perform at live concerts and tours.
In my opinion, recreating dead artist with holograms is strange and haunting to me. However, the idea of having a live artist hologram in your living room to perform. I hope that the music industry goes about the creation of holograms in a more ethical way.
https://i-d.vice.com/en_uk/article/wjkjvw/what-do-holographic-popstars-mean-for-the-music-industry
It’s kind of crazy how far technology has really come. the fact that we can have artist that have already past away come back to preform once again through holograms is quiet frankly insane. While I do think there may need to be a debate as to how ethical it is to bring someone back and use their likeness to sell tickets I also think the argument can be made that it’s no different to people how dress up as Elvis for Halloween or to perform.
This article talks more about the ethics behind holographic concerts
https://www.synchtank.com/blog/touring-goes-beyond-the-grave-behind-the-business-technology-and-ethics-of-the-hologram-concert-revolution/
It is fascinating to see how far in technology we have come.It is not surprising to see artists who have passed way, performing digitally. This isn’t something new, the Japanese do this and have an artist named Hatsune Miku, the only difference is that she is an actual robot. She was ever previously a person. It can also be disrespectful to “resurrect” an artist to perform, it literally beating a dead horse.
It’s crazy to believe hologram are progressively becoming a thing of the present. And I mean holograms like the ones we saw in movies, not technical holograms that have been around for decades. When that performance of holographic Tupac made its rounds on the internet back in 2012, I was astonished. At first, I was extremely intrigued by the idea. Then I become leery at the route music was taking. I realized I did not want passed artists making a comeback through hologram, because it’s part of what makes music real. As extraordinary as it may be, bringing someone back as a light show just doesn’t sit well with me. This article details the Amy Winehouse tour that was based solely on hologram performances:
https://www.vox.com/the-goods/2018/10/23/18010274/amy-winehouse-hologram-tour-controversy-technology
While it is interesting to attempt to make holograms and recreate passed artists, I believe it is unethical to essentially dig up their graves to drive video views and record sales. This is what is happening. The companies investing in this aren’t doing it for the artists or families or fans, it’s for the monetary gain. The holographic performances ARE cool, but it’s not worth defiling the memories of fans and families of past artists.
That’s pretty crazy how technology is advancing so fast to start making holograms of artists. But I’m not sure how i feel about it. If I’m going to go to a concert then i want the artists I’m seeing to actually BE there. And I’m worried that this could lead to artists to become more lazy. I don’t know though. I’m not a famous artist so i can only imagine the stress of traveling from town to town or state to state. More about holograms:
https://www.computerworld.com/article/3249605/the-future-of-3d-holograms-comes-into-focus.html
Ive never liked the idea of artists who passed away being reanimated. I think its unethical and i think people who passed away should be left to rest in peace and not be exploited and used to make money. The same way they did a hologram of tupac. This was a similar topic of discussion whenever a chocolate brand made a commercial where an actress who passed away was used to “promote” their chocolate.
https://reelrundown.com/celebrities/Audrey-Hepburn-Resurrected-For-A-New-TV-Commercial-Is-This-A-Good-Thing